Herradura

According to legend, on a warm day in the late 1800s, a metal shimmer caught the eye of distiller Aurelio López Rosales in a Jalisco agave field. Aurelio hurried to the object, thinking it was gold, but discovered it was a horseshoe, which he interpreted as a sign of good fortune to come.

Today, this horseshoe is the symbol of the most finely made tequilas in the world. Adorning every bottle of Herradura, the lucky horseshoe represents good fortune and extraordinary flavors.

While Tequila Herradura received its modern name (meaning ‘horseshoe’ in Spanish) in 1928, the distillery’s true legacy began nearly 100 years before when residents on the property began making tequila from the region’s native agave plants. Officially established in 1870 in Amatitán, Jalisco, the birthplace of tequila, much of Casa Herradura’s heritage is still a living part of tequila production today.

Over 150 years, Casa Herradura withstood the Mexican Revolution, Cristeros Revolution, land reforms, and changing hands––all the while continuously crafting ultra-premium, 100% Blue Weber Agave tequilas. This tenacious, trailblazing spirit still flourishes in every aspect of the creative journey today.