"Taking cues from the unparalleled flavors of Johnnie Walker Black Label, Master Blender Jim Beveridge struck out to craft a blend that would take the intensity of Black to unexplored territory. He started on Scotland's vast shores, rediscovering the powerful west coast and subtle east coast scotches integral to today's world-renowned Black Label. After hand-selecting a number of whiskies defined by hints of smoldering charcoal, crisp ash and burnt timber, we barreled our blend to mature in deep-charred old oak casks. The result is an unquestionably smokier, more intense experience, but with deep, dark roots in a rich blend that changed the world: Johnnie Walker Black Label. Simply put, it is Black, amplified." —producer

"A rich garnet color, the wine reveals lifted fruit aromas of bright strawberry and jammy fruit, mocha, vanilla, and toasty oak. Expressive boysenberry, blackberry, dark cherry, juicy strawberry, and toasty mocha flavors lend complexity to the soft, plush palate. The well-integrated oak provides structure and depth seldom seen in Pinot Noir." —winemaker

"Johnnie Walker has the luxury of having exclusive access to Scotland's very best whiskies, ranging from the powerful west coast malts all the way to the more subtle east coast flavors. Black Label draws upon all these aromas to create a unique blend with a smooth, deep and complex character. It can be enjoyed on its own, with a dash of still or sparkling water, or with soda or ginger ale as a long drink." —producer

"A premium Single Barrel Bourbon with a taste you'll want to savor again and again. Complex, full bodied and surprisingly smooth with a delicate long finish that’s unbelievably mellow. Contains hints of ripe plum and cherry tastes with fruity, spicy aromas including maple syrup and cocoa. Drink straight up or on the rocks. 100 proof." —producer