"At Stella Artois, we are extremely proud of our Belgian roots. Because The Artois Brewery was so beloved internationally and locally, in 1708 a special batch was brewed as a Christmas gift for our loyal patrons. That special batch was the first to officially include 'Stella' in its name. 'Stella,' meaning 'star' in Latin, pays homage to this original occasion, accompanied by a star on every bottle. So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor on and in every bottle." —brewer
"This isn't just a story about beer. This is our story of interesting choices. We've never been afraid to make bold choices so it's no accident that our beer looks and tastes like no other on the planet. Our brewing experience goes back before the discovery of gravity and we've always had one goal: 'Vakmanschap is meesterschap' — Dutch for 'Craftsmanship is Artistry.' That's why it's written on every bottle. In 1676 a young beersmith called Peter Cuyper threw caution to the wind and started double-hopping our brew. It tasted so good we've never changed it, passing our brewing knowledge from father to son. Passion is the key ingredient." —brewer